COVID-19 communication efforts focus on podcasts, radio spots and songs in multiple languages
As part of a larger COVID-19 community communication effort financed by Norway, h2n is producing a daily news podcast and newssheet called Xipalapala Info that is shared with all the country’s community radio stations and broadcast several times per day by at least a third of them. In addition, the h2n team is producing radio spots and songs about the coronavirus pandemic in five languages. “Between 60 and 70 percent of the population has community radio as their main source of information,” says Joao Luzo Bosse, National Coordinator for Radio at h2n, who is based in Nampula and is the voice of the podcast. “Because there is now a large flow of often overlapping information, and even some misinformation, it is important that the messages are clear, targeted and focused on practical applications,” explains Isabel Jorge, who manages the project. For this reason, h2n analyzed the situation and selected a series of topics it thought would make the biggest difference: wear masks in public settings, greet people without touching, keep your distance from others and protect your elderly relatives. The podcasts, spots and songs are all integrated and follow a planned eight-week sequence to find the right balance between ensuring that the messages are absorbed and avoiding information overload. Video, television and social media are used as additional communication support. “When Norway decided to re-direct funding to COVID-19 communication, h2n was able to act quickly because we had our own infrastructure, resources and mechanisms,” says Sergio Chusane, Executive Director of h2n, which produces all its radio and television content in house. “Our goal is to connect directly with people in a context and language that everyone understands,” says Chusane. h2n, which is primarily supported by Norway, works extensively with community radios, produces community videos, broadcasts the “Saude e Vida” television program on health and wellness, facilitates youth engagement hubs and pursues a rapidly expanding gender equality agenda.